Contact First Choice

It is our goal to provide First Choice members with high quality, low cost healthcare coverage. For member assistance, please contact the service departments listed below:

First Choice Customer Service
(716) 706-2570

Independent Health/Nova Healthcare Administrators

Customer Service and Benefit Questions
(716) 631-2661 or 1-800-257-2753
TDD: (716) 631-3108 or 1-800-432-1110
Monday – Friday, 8 a.m. – 8 p.m. (EST)

24-hour Health Advocate

Prescription Drug Plan: Independent Health Pharmacy Benefit Dimensions Pharmacy Services
Monday – Friday, 8 a.m. – 11 p.m.
Saturday & Sunday, 8 a.m. – 8 p.m. (EST)

Send an Email

If you are a First Choice member, please provide the subscriber’s name and employer and your group number and ID number. This information can be found on your First Choice ID card.